WORLD NEWS

Lego named official Adopt-the-Pig toy bank sponsor

Published on: 17th September 2018

Generous sponsorship deal includes a $10,000 donation to the The Toy Foundation (TTF). 

The Lego Group has been named as the official Adopt-the-Pig sponsor of TTF’s Toy Bank for the remainder of 2018 and all of 2019. The 82-year-old toy company is deeply committed to philanthropy; its $10,000 donation will support the Foundation’s mission to bring joy, comfort, and learning to children in need through toys and play.

Jean Butler, executive director of The Toy Foundation, commented: “We are extremely grateful for Lego’s ongoing support and steadfast commitment to our cause. While the donation of toys is always critical, the funding we receive from individuals and corporate sponsors makes it possible for us to actually get toys into the hands of deserving kids all over the world. Lego’s sponsorship will help The Toy Bank bring the magic of play to more than a million children in need throughout the coming year.”

Lego has been a longtime supporter of the Foundation’s work. The company has generously donated toys over the years to support The Toy Bank, and has participated in other Foundation programmes, including TTF’s integral Play Your Part events which benefit underserved and foster care children nationwide.

As TTF’s year-round signature giving programme, The Toy Bank collects millions of toys from generous toy companies and distributes them to a network of carefully-vetted children’s charities. Since its inception in 2003, The Toy Bank has provided more than $200m in toys to more than 25m children in need, making play possible for kids who are undergoing medical treatments, living in poverty, in foster care, coping with military life, suffering from abuse, or otherwise in need.

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