NEWS

Lego reports highest ever revenue

Published on: 10th March 2017

Sales in 2016 rose 6% to hit a total of £4.4bn, the highest in its 85 year history.

lego480In addition to a rise in sales, Lego’s profit also rose by 1.7%.

Bali Padda, the first non-Dane to be in charge of the company, stated that he was satisfied with the toy makers performance during 2016, despite slowing growth in the second half.

He commented: “We were encouraged by our performance in mature markets in Europe and continue to see strong potential in China, which represents an attractive growth opportunity”.

He added that the company increasingly focused on how to engage with children online, and will aim to introduce a new online platform to encourage children to share what they have built out of Lego.

The company reported that the Star Wars Millennium Falcon was its best-selling toy, with The Lego Movie and Lego Batman films proving successful at the cinema, and the opening of the flagship store in London’s Leicester Square.

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