LICENSING NEWS

Lego reveals Super Mario The Mighty Bowser

Published on: 8th July 2022

The set marks Lego Super Mario’s largest build yet, coming in at 2,807 pieces, and will be available to purchase from 1st October 2022.

The Mighty BowserThe Lego Group has announced the latest addition to the Lego Super Mario Adult product line: the biggest Lego Bowser to date, built from an incredible 2,807 pieces. Lego Super Mario The Mighty Bowser building kit is a highly detailed recreation of the King of the Koopas, complete with controllable movements and the ability to launch a fireball, reflective of Bowser’s huge and powerful features.

Retailing at £269.99, the specialist set is the latest product to come out of the partnership between Lego and Nintendo, which first launched in 2020. The Adult line incorporates a range of Super Mario-themed building kits, each designed to evoke nostalgia from Lego fans who remember Mario as an intrinsic part of their childhood. Previous products include a buildable Lego Nintendo Entertainment System (NES) and the iconic ‘?’ Block with levels from the Super Mario 64 game inside. The Mighty Bowser figure, part of the ‘Adults Welcome’ series, has been long-awaited by Adult Fans of Lego (AFOLs) seeking a challenge that will bring back memories of the past.

Whether fans are buying Lego Super Mario The Mighty Bowser for building, play or display, the moveable figure uses newly designed elements to recreate the look of Bowser’s spikes. As well as having a fireball launcher and a button to control Bowser’s head and neck movements, his mouth, arms, legs and tail will be movable too.

The Mighty Bowser, in true Lego Super Mario style, also has an interactive element. Fans that own a Lego Super Mario Starter Course can choose to battle Bowser against Lego Mario, Luigi or Peach, allowing for truly immersive and digitally enhanced play.

“Bowser is, quite simply, the ultimate boss – and we’re delighted to announce that we’re introducing this oversized version to the Lego Super Mario Adult line for a little added peril,” said Carl Merriam, senior designer, Lego Super Mario. “Since we launched Lego Super Mario two years ago, we’ve been on such a journey – gradually expanding with the most iconic and recognizable characters of the Lego Super Mario universe.”

Lego Super Mario The Mighty Bowser includes step-by-step instructions to guide the complex building of this figure.

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