WORLD NEWS

Lego seeks US ban of toy sets infringing its patents

Published on: 12th March 2015

Lego has complained that three toy firms were selling figures “strikingly and substantially similar” to its Friends range.Lego-wordpress

In a filing to the US International Trade Commission, Lego’s lawyers claim the “torso, head, arms legs and feet” of said toys infringe its patents. The Commission will decide whether to ban imports of the offending products.

Lego’s court filing is replete with images of its Friends Sunshine Ranch and Heartlake Shopping Mall sets, and contrasts them with Lite Brix’s Sunset Island Mall, Mega Brands’ Blue Ribbon Ranch, and Best-Lock’s I’m Teen Little Mermaid.

The company launched Lego Friends in the US in 2012, and put $40m (£27m) into advertising the range, after market research found that just 9% of those playing with the iconic toys were girls.

Each Lego Friends figurine is “named, has a back story and a career,” the lawyers contend, and each is made “with the goal of inspiring more girls to try their hand at building and experience the pride of accomplishment that Lego play fosters”

RECENT ARTICLES

Disguise announces new Disney costume rights in EMEA

The NPD Group to be acquired by Hellman & Friedman

Lego launches new Marvel sets and DC Batman Batmobile Tumbler

Lisle Licensing boosts commercial team to support growth

Spin Master Ventures set up to accelerate growth through investment

Mattel receives FSC award and announces reforestation partnership

Disney revises release schedule for upcoming movies

Get involved in the December issue of Toy World

Selfridges opens Pre-loved Pop Up for Christmas

Board game Confident? earns Carbonfree product certification