LICENSING NEWS

Lego signs new deals with Fast & Furious and Lamborghini

Published on: 30th January 2020

The Technic building system offers a challenging build for older children and adults, with a focus on models with authentic details.

Universal Brand Development and The Lego Group have expanded their licensing relationship to include Universal Pictures’ record-breaking franchise Fast & Furious.

This new IP expansion will take shape with Lego Technic creating a new set for spring. The ninth chapter in the Fast & Furious saga will premiere around the world beginning in May.

“The Fast & Furious saga continues its blockbuster growth in fun, new ways – with video games, a new animated series and now in the construction toy segment,” said Joe Lawandus, senior vice president and general manager, Global Toys and Hardlines, Universal Brand Development. “Fans across generations will love building the Fast &
Furious car of their dreams with this Lego Technic set.”

Jill Wilfert, VP of Inbound & Entertainment Licensing at the Lego Group added: “The Lego Technic brand, with its authenticity and attention to detail, and the action packed Fast & Furious franchise, are a great match. Both franchises are known for creativity and cool cars so we are really excited to work with Universal on this awesome product, that both Lego Technic and Fast & Furious fans are going to love to build.”

The Lego Technic Fast & Furious set, for ages 10 years and above, will be in stores globally from 27th April.

The Lego Group has also announced a partnership between Italian car manufacturer Automobili Lamborghini and Lego Technic. A new 1:8 scale set will launch in summer and will be the third model in the Lego Technic Ultimate series, following on from its popular predecessors, the Porsche 911 GT3 RS in 2016 and Bugatti Chiron in 2018. For fifty years, Automobili Lamborghini has produced beautifully designed, iconic super sports cars that are instantly recognisable; this new partnership will see Lamborghini and Lego Technic joining forces to deliver the engineering excellence and design flair that both companies have become famous for.

Niels Henrik Horsted, Lego Technic marketing director, commented: “Following the success of the former Ultimate models, both the Porsche and the Bugatti, it was crucial for us to find a new partner with an iconic vehicle, an unmistakable design DNA and ground breaking use of technology.”

RECENT ARTICLES

Groupon announces plan to stop selling goods by the end of 2020

Senior leadership reshuffle at Spin Master

All Beales stores to close as no buyer comes forward

Panini launches new Official Adrenalyn XL Trading Card collection

Asda’s Christmas sales hit by ‘cautious’ spending

PRCA welcomes Playtime PR as newest corporate member

Steamforged Games appoints Toby Davies as commercial director

Masters of the Universe cast announced

The Pokémon Company launches pop-up in Harrods

Get involved in the April issue of Toy World