As well as the Lego brick walk challenge for Red Nose Day 2022, the Lego Group is supporting Comic Relief’s schools engagement programme.
TV star and mother-of-two Jacqueline Jossa took on the challenge of treading barefoot over Lego bricks, to raise money for Comic Relief this Red Nose Day.
Onlookers watched as the former Queen of the Jungle took cautious steps along the specially designed Lego brick walk on London’s Southbank, navigating her way across more than 30,000 Lego bricks. Members of the public who wish to show their support for Jacqueline’s Lego brick walk challenge are being asked to donate to Red Nose Day 2022 via comicrelief.com/lego.
Jacqueline commented: “My girls love their Lego bricks and are always leaving them all over the living room, kitchen, hallway, you name it, so stepping on Lego pieces is a common (and very uncomfortable) occurrence, as any parent will know. I’m no stranger to challenges that push you out of your comfort zone and while it’s not something I’ll be looking to repeat in a hurry, it’s been worth taking on the Lego brick walk to help raise money for such a brilliant cause. If this has made you smile, laugh or wince in recognition, please go ahead and donate to this year’s Red Nose Day.”
In addition, the Lego Group is supporting Comic Relief’s schools engagement programme, providing Red Nose Day themed challenges and resources to encourage primary school children to get creative with Lego bricks and inspire learning through play. Children and families are being challenged to use their creative problem-solving skills to create habitats for their Red Noses, from rainforests and rivers to the African Savanna. Videos and worksheets can be accessed here.
Isabel Graham, head of Marketing, UK & Ireland at the Lego Group, commented: “I’m sure many parents and families across the UK can relate to that feeling of accidentally stepping on a Lego brick but not many will have walked over 30,000. It’s definitely not one to try at home but, with Comic Relief known for inspiring people to do a whole range of challenges to help raise money for vital causes, this seemed a fitting Lego inspired one to help support their fundraising ahead of this year’s Red Nose Day on Friday 18th March.”
Money raised by Red Nose Day will help people in the UK and around the world live free from poverty, violence and discrimination, and support people with their mental health. This includes funding organisations that are supporting people right now in Ukraine, and those attempting to cross the border.
“Caring for children’s wellbeing and inspiring their development has always been at the heart of our brand,” added Isabel. “So, in our 90th year, we’re proud to be partnering with Comic Relief to help support the fantastic work that it does in this area too.”
Visit comicrelief.com/lego to donate to Comic Relief.