NEWS

Lego takes to the road

Published on: 20th August 2015

The Lego brand is taking to the road this summer with The Lego Imagination Factory experience, visiting The MK Centre in Milton Keynes and Westfield, London.

lego-480The event invites families to help free the power of the Lego brick with their imagination. Complete with special effects, the factory will be packed with Lego play areas and a Duplo area for under-fives.

Outside, a Lego brick graffiti wall will let older kids bring their ideas to life, while in the augmented reality photo area they can take a photo with an interactive Lego Minifigure character.

Rebecca Snell, head of marketing at Lego UK, commented: “The Lego Imagination Factory is a fun building hub that presents an engaging experience for young builders. We love to see how diverse young minds are when it comes to creativity, and free building with no creative limits is what this event is all about.  We are looking forward to seeing the many different Lego builds developed by young creative minds.”

The free family event is open to all with no pre-booking required and will visit the following locations this month:

The MK Centre, Milton Keynes:
Friday 21st August 9.30am -8pm
Saturday 22nd August 9.00am-7pm
Sunday 23rd August 11am-5pm

Westfield London, W12:
Friday 28th August 10am-8pm
Saturday 29th August 10am-8pm
Sunday 30th August 10am-8pm
Monday 31st August 12pm-6pm

For more information on the event visit http://events.lego.com/imaginationfactory.

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