NEWS

Lego teases new arts & crafts line with House of Dots installation

Published on: 28th January 2020

The five room interactive house designed by Camille Walala introduces Lego Dots to the company’s arts and crafts portfolio. 

Artist Camille Walala today unveiled her most interactive work to date at Coal Drops Yard in London’s Kings Cross to introduce the entirely new 2D tile play concept from the Lego Group – Lego Dots.

Camille was invited to bring Lego Dots to life in a free public art installation that celebrates the values of creativity, self-expression and accessibility, expressed through the vibrant colours and bold geometric patterns of both the new product and her own signature work.

The result is House of Dots: a fantastical house comprising five rooms spread over eight shipping containers, in which everything from the walls and floors to the rugs, frames and furniture has been customised in a mashup of Lego Dots and Camille’s distinctive patterns and colours.

House of Dots invites people to journey through a living room, kitchen, bedroom, bathroom and finally a unique Dots Disco room with a custom playlist from Ele Beattie. Invited guests will be encouraged to get involved by designing their own patterns and bracelets, ahead of the release of Lego Dots in March 2020. They will be able to leave the event in style, via an eight foot slide down the side of the installation.

Camille said: “It’s a joy to create a fun space where kids and adults can spontaneously express their creativity, make something beautiful and show off who they are. House of Dots captures all the exuberance and playfulness that people know me for, with something extra special: the chance to let your imagination go wild and create your own work of art.”

Lego Dots taps into the arts and crafts space by using a 2D tile-based play concept that offers children a creative canvas for self-expression. Based on multiple shapes and colourful tiles, it is supported by a portfolio that ranges from wearables to room décor, with surfaces designed for individual customisation and self-expression. Over thirty mood tiles are also being introduced.

Lena Dixen, senior vice president and head of product and marketing development at the Lego Group, commented: “We’re extremely excited to introduce Lego Dots as a new arts and crafts building concept giving children a creative canvas for social, self-expressive play with endless, ever-changing patterns, colours and designs. As someone who epitomises how confidence in your creativity can have a tremendous impact, Camille was perfect to collaborate with to announce it to the world. She has created something extraordinary and immensely fun that we can’t wait for our fans to explore and be inspired by”.

House of Dots will remain at Coal Drops until 2nd February and can be visited by the public through sign-up here. More 2D tile-based Lego products are also in the pipeline.

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