NEWS

Lego to host interactive event at Westfield

Published on: 14th August 2015

Lego will bring The Lego Imagination Factory to life at Westfield London between 28th and 31st August.

Lego-480The event invites children to use their imagination to help fuel a power station and make dim lights become brighter. Westfield London will provide a space for visitors to free build Lego and interact with a graffiti wall and augmented reality photo area.

Myf Ryan, director of marketing – UK & Europe at Westfield, commented: “We are thrilled to see Lego use our experiential spaces to showcase its campaign and reach a new audience. Research Westfield conducted found that 57% of people want inspiration from a shopping trip and almost 70% of shoppers think that non-retail elements are an important part of the shopping experience. Westfield’s specialist in-house creative solutions team continue to work with retailers and brands to elevate new initiatives to offer our visitors new shopping experiences.”

RECENT ARTICLES

Amazon under renewed fire over destruction of unsold stock

All UK Disney Stores except flagship rumoured to be closing

UK retail supply chain needs more drivers and warehouses

Kidicraft welcomes Katy Greenwood as company expands

Lego brings multiplayer to Lego Super Mario with addition of Lego Luigi

BargainMax logo

Bargain Max launches discount referral scheme

Halilit bolsters sales team with addition of Stephanie Malinowski

IMC launches OTT platform combining content with eCommerce

Exploding Kittens unveils its first licensed game, Exploding Minions

Germany’s 468 SPAC to acquire Boxine, the company behind the Tonies brand