NEWS

Lego to launch Angry Birds building sets

Published on: 8th June 2015

Rovio has announced a partnership with The Lego Group to develop a line of Angry Birds construction toys.

Rovio-wordpressThe toys will be available in spring 2016 to coincide with the release of The Angry Birds Movie.

Pekka Rantala, chief executive officer of Rovio, commented: “The Lego brand has an unparalleled ability to connect with people through products that spark creativity and imagination. We’re really excited to build experiences together with this amazing best-in-class partner.”

Jill Wilfert, vice president, licensing and entertainment, The Lego Group, added: “We are excited to bring Angry Birds to life in Lego form, given the popularity of the game and its characters with fans of all ages. We seek partnership with globally relevant properties that offer a unique and rewarding play experience to our fans, and our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game.”

Further details about the collection, available in spring 2016, are yet to be unveiled.

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