Lego has introduced a new original property that bridges physical play and digital play.
Lego Nexo Knights depicts a medieval kingdom set in a futuristic world. The story comes to life through Lego building sets, an episodic television and a digital gaming app that fuels story-driven gameplay.
The property will launch later this year, with products available starting 1st January. Lego Nexo Knights characters, story, app experience and two building sets from the collection will be previewed to New York Comic Con attendees from 8th-11th October at the Jacob K. Javits Convention Center.
“Inspired by insights to meet the emerging needs of today’s kids, Lego Nexo Knights juxtaposes a timeless world of medieval knights with a futuristic twist in a captivating story that invites children to explore Lego play in a whole new way,” said Casper Thingholm of the Lego Group. “Lego Nexo Knights offers children the rewarding building experiences they know and love, amplified by digital enhancements that merge what today’s kids love: self-expression, strong characters, deep content-driven story and digital gaming.”