Let Toys Be Toys launches ‘Toymark’ scheme

Published on: 21st October 2013

Children’s TV personality Sid Sloane will join shoppers and campaigners in Brighton next week to present local toy shop Whirligig with the first-ever Toymark.sid_sloane300

Toymark is the new best practice scheme from Let Toys Be Toys which recognises the year-old shop’s commitment to a positive and gender-inclusive approach to toy sales and marketing.

Peter Allinson, Whirligig’s owner, said: “We’re delighted to get the Let Toys Be Toys Toymark. It’s a great campaign and we’re really pleased to be part of it. When a shopper asks us for gift buying advice we don’t ask the child’s gender – we always start with their age and interests. We think children are children!”

Sid added: “I’m getting involved with Let Toys Be Toys because by believing in children and sparking their imaginations we encourage them to shine. By not reinforcing gender stereotypes upon kids you are promoting free thinking and empowering self-esteem, which is essential to healthy person-centred development.”

The presentation takes place at Whirligig, Garner Street, in Brighton’s North Laines, at 9:45am on Monday 28th October.

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