Let Toys Be Toys responds to M&S gender-neutral announcement

Published on: 18th December 2013

Marks and Spencer announced that it is to market all toys as gender neutral by the Spring.mns300

The parent-led group campaigns against gender stereotyping in toy shops, and began looking at Marks and Spencer at the beginning of the year. Marks and Spencer sells a wide range of science and tech-themed toys branded to boys and craft toys marketed to girls.

Kerry Brennan from Let Toys Be Toys said: “We’re really pleased that Marks and Spencer have publicly committed to leave behind these stereotypes. Girls can enjoy tech and science, and boys love arts and crafts too, why turn them away? 
It’s especially good that Marks and Spencer is tackling its packaging, too.

“In many retail outlets, pink-and-blue colour coding, gender-specific packaging and promotion of toys continue to send the message that some interests are only for boys, and others only for girls.”

Marks and Spencer’s announcement is part of a wider trend on the high street. Twelve toys retailers have agreed to take down gendered signs after contact with Let Toys Be Toys, and the group’s recent survey of the high street across the UK and Ireland showed a 60% reduction in shops using ‘Boys’ and ‘Girls’ signs in their toy departments since the campaign was formed a year ago.

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