The Walt Disney Company, WarnerMedia, Hasbro, Universal and Viacom all made the top 10.
License Global magazine has announced the findings of its annual Top 150 Global Licensors report,which ranks the retail sales of licensed merchandise from the world’s most powerful brands, spanning all consumer product segments. The full report is available here.
The world’s most influential licensor, The Walt Disney Company, continues to lead the charge in retail sales of licensed merchandise with a $1.7b increase over 2017. WarnerMedia – a combined unit this year encompassing Cartoon Network, Warner Bros. and HBO – ranks 4th with $11b. Hasbro ranks 7th with $7.1, tied with Universal Brand Development, and coming in at 9 is Viacom Nickelodeon Consumer Products with sales of $5.5b.
Further down the list, The Pokémon Company International ranks 23rd ($2.98b), Entertainment One 27th ($2.5b), Mattel 32nd ($2b), Spin Master 35th ($1.8b (E)), MGA Entertainment 45th ($1.2b (E)), WWE 52nd ($1b), The LEGO Group 58th ($800m (E)), Moose Toys 63rd ($610m) and Alpha Group 68th ($520m).
Pocket.watch, the company that figured out how to bring together traditional storytelling with modern digital media to monetise the kidfluencer with Ryan’s World, makes the list for the first time with sales of $46.3m, ranking it 149th.
The Top 10 Global Licensors, according to the 2019 Top 150 Report:
1. The Walt Disney Company – $54.7b
2. Meredith Corporation – $25.1b
3. PVH Corp. – $18b (E)
4. WarnerMedia – $11b
5. Authentic Brands Group – $9b
6. Hasbro – $7.1b
7. Universal Brand Development – $7.1b
8. Iconix Brand Group – $7b (E)
9. Viacom Nickelodeon Consumer Products – $5.5b
10. Major League Baseball – $5.5b (E)
“The 2019 Top 150 Global Licensors report reflects the evolving nature of the brand licensing market and the growing importance both new and established brands are placing on their licensing strategies,” said Amanda Cioletti, content director, License Global. “The diverse array of best-in-class companies that earned a spot on this year’s report reinforces the boundless opportunities that leveraging of brand licensing affords.”
Many of the Top 150 Global Licensors exhibit at Brand Licensing Europe (BLE), Europe’s leading brand licensing event, which takes place October 1st-3rd at Excel London. For more information and to attend, please visit BLE19.com/registration.