LICENSING NEWS

Licensees announced for Moon and Me

Published on: 3rd October 2018

New partners for the pre-school animation include HTI, Orange Tree Toys, VTech and Worlds Apart. 

Sutikki, the kids and family division of Bento Box Entertainment, has announced new partnerships with five leading UK-focused licensees for Moon and Me, the new pre-school series from Andrew Davenport (Teletubbies, In the Night Garden). These partners include HTI Group, Orange Tree Toys, VTech, Worlds Apart, and Rainbow Productions.

The news follows Sutikki’s announcements last year that it was partnering with leading brands such as Hasbro and Scholastic as well as a plethora of ‘best in class’ UK-based licensees. Partnerships with each brand are being managed by Sutikki’s UK office at Pinewood Studios under the supervision of Stephen Gould, territory head for the UK and EMEA, in conjunction with company’s co-founder Andrew Kerr.

With a focus on the expansion of Moon and Me consumer products, each licensee will develop new merchandise or host branded events. Merchandise will include bikes, scooters, foot to floor, battery operated ride-ons, skates, novelties and character cases from HTI Group; infant and toddler electronic learning toys created by VTech; and GoGlow lighting (including GoGlow Pal, GoGlow Magic etc.), ReadyBed, seating, beds, furniture, play tents, ball pits from Worlds Apart.

Additionally, Orange Tree Toys will design and develop classic childhood traditional wooden toys, and Rainbow Productions will hold costume character meet & greets with Moon and Me’s audience.

Stephen Gould commented: “We are excited to announce the expansion of Moon and Me’s consumer products in the UK ahead of the series’ premiere on BBC’s CBeebies kids channel. With 40 UK-based licensees now on board, in addition to our global partners Hasbro and Scholastic, Sutikki has positioned Moon and Me to be one of the leading children’s brands in the UK and globally for the years to come.”

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