Licensing Awards 2013 finalists announced

Published on: 2nd August 2013

Finalists for The Licensing Awards 2013 have now been revealed for the Product, Retail, and Marketing Communication Awards.Licensing-Awards-Finalist30

The finalists for the Property Awards categories will be announced in the first week of August. The winners will be revealed at The Licensing Awards event on Tuesday 10th September, in The Great Room at London’s Grosvenor House Hotel. This year’s event has 1,300 retailers, licensees, licensors and industry suppliers set to attend.

The Product Awards Finalists
Approaching 5,000 licensed products were entered into the Product Awards this year. The judging panel comprised almost 100 top retail buyers, including those from Toys R Us, Tesco, M&S, Sainsbury’s, Next,, The Entertainer, Argos, Boots, HMV, Primark, Joy, Bhs, M&Co, Claires, Debenhams, Amazon, Asda, Shop Direct, National Trust, Kitbag, Waterstones and Next.

Best Licensed Toys or Games Range
Dinosaur Train interactive toys – Tomy
Doc McStuffins toy range – Flair
Hello Kitty role-play toy range – HTI
Moshi Monsters toy range – Vivid
Peppa Pig toy range – Character Options
Teenage Mutant Ninja Turtles range – Flair

Best Licensed Dress-Up or Partyware Range
Angry Bird dress-up – Smiffy’s
Disney Princess dress-up – Rubie’s Masquerade
Disney Monsters Inc for Tesco – Christy’s
The Gruffalo dress-up for TU at Sainsbury’s – VMC
Marvel Superheroes dress-up for George at Asda – Christy’s
Superman Man of Steel dress-up – Rubie’s Masquerade

Best Licensed Pre-school Apparel Range (0-5 years)
The Gruffalo range for M&S – Watermelon
Guess How Much I Love You babywear range for TU at Sainsbury’s – Denicci
The Muppets infant range – George at Asda
Peppa Pig Toddler Boys George Pig range for TU at Sainsbury’s – Blues
Superman apparel – Fabric Flavours
The Very Hungry Caterpillar range for Tesco – Brecrest

Best Licensed Children’s Apparel Range (5-16 years)
Angry Birds apparel for Next – Fashion UK
Hello Kitty Liberty Art Fabrics collection – Barbour
Justice League range for M&S – Watermelon
Me to You nightwear for BHS – Aykroyds
Minnie Mouse footwear – William Lamb
Moshi Monsters Girls collection for TU at Sainsbury’s – Smith & Brooks

Best Licensed Adult Apparel Range
Batman 66 Intimates range – Diesel
Daddy Pig range for George – Blues Clothing
Disney Novelty Onesies collection – George at Asda
MTV range – Knitmania
Sesame Street Cookie Viva Las Vegas collection – Global Licensing
Star Wars robes – Groovy UK

Best Written, Listening or Learning Range
The Great British Bake Off books – Random House
Hello Kitty dictionaries – HarperCollins
Mike the Knight Alphabet Book and Laptop – InspirationWorks
Peppa Pig Make and Bake Partworks – Hachette Partworks
Skylander Giants range – Penguin
Tree Fu Tom book range – Random House

Best Licensed Paper Products or Stationery Range
Emma Bridgewater Black Toast collection – Blueprint
Hello Kitty Classic greeting card range – Gemma
Keith Lemon greeting cards and calendar range – Danilo
One Direction Cut Outs and Masks collection – Mask-arade
Robinsons Fruit Shoot Smencils – Learning Resources
Ted Baker women’s stationery collection – Wild & Wolf

Best Licensed Giftware Range
Coronation Street shopper bags – Enesco
The Great British Bake Off gift range – Peter Black for M&S
The Gruffalo’s child giftware – Wild & Wolf
Marvel Retro Comics luggage and bags – BB Designs
Mickey Mouse satchel range – The Cambridge Satchel Company
Minnie Mouse Christmas toiletries and cosmetics gift range for Boots – H&A

Best Licensed Home Décor, Tableware or Housewares Range
DC Comics Posters/Wall Art – Pyramid International
Emma Bridgewater Black Toast storage wear – Elite Giftboxes
Fireman Sam Melamine range – Zak
The Great British Bake Off housewares – Ethos
The Gruffalo bedroom furniture set – World’s Apart
Jamie Oliver for Tefal Professional Series – Groupe SEB

Best Licensed Food or Drink Range
Cornetto confectionery – Kinnerton
J2O confectionery range – Honeycomb Project Management
Oreo ice cream range – Fredericks Dairies
Mickey Mouse fresh produce range – Fun Fruits
Pizza Express collection – Kimm and Miller
Star Wars ice lollies – Icefresh Foods

Best Licensed Brand Range
Goodyear footwear – GRS Footwear
Heinz Tomato Ketchup gift collection – Beams International
Mini Toys – Golden Bear
National Trust bird food range – Ecological Partnership
Tango shower gels – 151 Products
Wall’s gifts and accessories range – Half Moon Bay

The Innovation Award
Cinderella Limited Edition Glass Slippers for Harrods – Newmans Footwear
Doctor Who Sound and Light Flip-Top Tardis – Underground Toys
Monsters University Sulley Mask – Spinmaster
Moshi Monsters Ruckjack – Miioon
Spiderman Airwalker – Amscan International
Star Wars RC Jumbo Inflatable R2-D2 – Bladez Toyz

Best Licensed Marketing Communication Campaign Award
A panel of marketing and promotions experts judged the entries to the Best Licensed Marketing Communication 2013 Award to arrive at an impressive finalists line-up for this award category, each of which demonstrate strong partnerships forged between licensed properties and key FMCG brands:

London 2012 Olympic Games Cadbury Unwrap Gold
Moshi Monsters Frubes Campaign
Rick Genest x Rocawear SS13
Timmy Time Seaside Campaign
Walllace & Gromit and The National Trust for a Summer of Celebration
Betty Boop Lancome Star Eyes Campaign

The Retailer Award Finalists
The finalists of the Retailer Award categories were decided as a result of an online nomination process involving manufacturers, suppliers and importers of licensed products, inviting them to state which retailers have excelled in their retail delivery of licensed merchandise to the public over the last year. These results were then taken into account by a validation panel of industry experts to arrive at the final line-up.

Best Retailer of Pre-school Licensed Products (0-5 years)
Asda (includes George@Asda)
Sainsbury’s (includes TU Clothing)

Best Retailer of Kids Licensed Products (5-16 years)
Asda (includes George@Asda)
The Entertainer

Best Retailer of Licensed Adult Products
John Lewis
Sports Direct

The Radar Award
In this new award, nominees could be any UK based retailer (bricks and mortar/or online) that have ‘come on the radar’ by upping their licensing activities in the last year:
Party Delights
Urban Outfitters

Top Retailer Award
The winners of the other categories are contenders for this award. As such, no finalists are announced until The Licensing Awards event.

Tickets for The Licensing Awards 2013 event are available from Createvents: 01252 781 178

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