Licensing Awards 2014 – the finalists

Published on: 16th July 2014

Finalists for The Licensing Awards 2014 have now been revealed for the Product, Retail, and Marketing Communication Awards.Licensing-Awards2014-300

The finalists for the Property Awards categories will be announced by the end of July.  The winners will be revealed at The Licensing Awards event on Tuesday 16th September at London’s Grosvenor House Hotel.

The Product Awards Finalists

Approaching 5,000 licensed products were entered into the Product Awards this year. The judging panel comprised of almost 100 top retail buyers, including those from Toys R Us, Tesco, M&S, Sainsbury’s, Next, The Entertainer, Waterstones, Lakeland, Asda, Mothercare, Joy, BHS, Paperchase, Paulton’s Park, Blue Inc, MiniClub and River Island.

Best Licensed Toys or Games Range


  • Despicable Me Remote Control Inflatable from Bladez Toys
  • Disney Princess My First Toddler Dolls from Jakks Pacific
  • Doc McStuffins Role Play Range from Flair
  • Fisher Price ‘Classics’ Range from Basic Fun
  • The Gruffalo Wooden Toys from Bajo
  • Peppa Pig Weebles from Character Options

Best Licensed Dress-Up or Partyware Range


  • Despicable Me Dress-Up from Rubies
  • Disney Frozen Dress-Up from Rubies
  • Fisher Price Partyware from Amscan
  • Marvel Dress-Up For George@Asda from Christys’
  • Tetris Dress-up from Morphcostumes

Best Written, Listening or Learning Range


  • Fifa World Cup Stickers And Sticker Book from Panini
  • Game Of Thrones ‘A Pop-Up Guide To Westeros’ from Inside Editions
  • Great British Bake Off Books from Random House
  • The Very Hungry Caterpillar Arts & Crafts Range from Copywrite Designs Ltd
  • Minecraft Book Range from Egmont
  • Peppa Pig Electronic Learning range from KD UK (InspirationWorks)

Best Licensed Paper Products or Stationery Range


  • Despicable Me Cards & Calendar Range from Danilo
  • Doc McStuffins Stationery Art & Craft Range from Sambro
  • Frozen Birthday Cards from Moonpig
  • Marvel Stationery Range from Pyramid
  • Orla Kiely Stationery from Blueprint Stationery
  • Pickle Parade Stationery Range from Carte Blanche Greetings

Best Licensed Giftware Range


  • Coca Cola Gift Range from Brand Packaging
  • Despicable Me Backpacks from Posh Paws
  • Gromit Unleashed Gifts Range from Wallace & Gromit’s Grand Appeal
  • Guinness Gift Range from Beams
  • Happy Jackson Gift Range from Wild & Wolf
  • Peter Rabbit Gift Range from Rainbow Designs

The Innovation Award


  • Downton Abbey Board Game from She Who Dares
  • Iron Man Digital Morphsuit from Morph Costumes
  • Mickey Mouse Augmented Reality Duvet Set from Character World
  • Minnie Mouse Ears for ASOS from Icon
  • Peppa Pig Vitamin Gummies from DTP Europe
  • Star Wars Homewares from Bluwstuff

Best Licensed Marketing Communication Campaign Award

For this award category, a highly qualified panel of marketing and promotions experts judged the entries to the Best Licensed Marketing Communication 2014 Award to arrive at an impressive finalists line-up, each of which demonstrate strong partnerships forged between licensed properties and key FMCG brands.

  • Guinness World Records ‘Largest Shaving Lesson’ with Gillette (P&G) for Movember
  • Gromit Unleashed for Wallace & Gromit’s Grand Appeal
  • The Very Hungry Caterpillar Giant Wiggle for Action For Children
  • Peppa Pig Splashathon for Tommy’s
  • Shaun the Sheep’s Pompom Parade Campaign for Wool
  • Wallace & Gromit’s Holidays at Home are Great for Visit England

The Retailer Award Finalists

The finalists of the Retailer Award categories were decided as a result of an online nomination process involving manufacturers, suppliers and importers of licensed products, inviting them to state which retailers have excelled in their retail delivery of licensed merchandise to the public over the last year. These results were then taken into account by a validation panel of industry experts to arrive at the final line-up.

Best Preschool Retailer of Licensed Products (age group 0-5)


  • Argos
  • Asda (including George@Asda)
  • The Entertainer
  • Sainsbury’s (including TU)
  • Smyths
  • Toys R Us (including Babies R Us)

Best Kids Retailer of Licensed Products (age group 6-16)


  • Argos
  • Asda (includes George@Asda)
  • Next
  • Primark
  • Smyths
  • Tesco

Best Retailer of Adult Licensed Products


  • Argos
  • Asda
  • Forbidden Planet
  • HMV
  • John Lewis
  • Tesco

The Radar Award

This award is for any UK based retailer (bricks and mortar/or online) that have ‘come on the radar’ by upping their licensing activities in the last year.


  • ASOS
  • Halfords
  • Hobbycraft
  • Lakeland
  • M&Co (McKays)
  • Poundland

Top Retailer Award

All winners of the other categories are contenders for this award.

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