LICENSING NEWS

Licensing Expo Virtual 2021 confirms further top tier exhibitors

Published on: 14th June 2021

The virtual event, set to take place from August 24th-26th, has already received confirmation from more than 100 exhibitors.

The first round of exhibiting companies has been confirmed for Licensing Expo Virtual. Produced in partnership with industry trade association Licensing International, the virtual event, set to take place in August, has already received confirmation from more than 100 exhibitors spanning a wide assortment of product categories ranging from Apparel, Character & Entertainment, Corporate Brands, Gaming & eSports, Publishing, to Security and Software. The latest big-name exhibitors set to attend include Warner Bros. Consumer Products, MGM Studios and Crayola, which join Endemol Shine Group, Jazwares, Spin Master, Pokémon Company International, Scholastic and WWE, among others.

The decision to host a virtual event was undertaken earlier this year and registration for North America’s most comprehensive virtual licensing showcase is now open to visitors and press free of charge.

This year’s fully online format is strategically designed to spotlight the diverse array of brands participating in Licensing Expo Virtual and facilitate IP discovery. “We have combined our collection of learnings from our past virtual events with those born from partner and customer conversations in order to produce the most productive and impactful online event to date for the licensing community,” said Anna Knight, VP of Licensing, Informa Markets. “We could not be happier with the quality and breadth of the Expo’s exhibitor lineup thus far and look forward to sharing more big-name exhibitors as we approach the event in August.”

Anna continued: “Along with its virtual expo floor and searchable IP directory that offers attendees unfettered access to the world’s most innovative brands, Licensing Expo Virtual will also host educational and topical seminars with interactive elements, networking opportunities, curated matchmaking and Digital Brand Roadshows, all produced with the same fundamental goal: accelerating licensee, retailer and licensor connection.”

To view the official exhibitor list, please visit here.

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