Licensing News

BBC Studios signs deal with 8th Wonder

Published on: January 7th, 2019

The deal is to create wooden toy and plush range for Sarah and Duck.

Both ranges will launch at retail from spring/summer this year.

The deal marks the first wooden toy range for Sarah & Duck, and will include wooden dominoes, blocks, sound puzzles, a skittles set and a train set. The range will join those currently being created by 8th Wonder for Hey Duggee and Something Special, both due to hit the shelves later this year.

The talking plush toys being created by 8th Wonder for Sarah & Duck will be the first to launch for the brand since 2014.

Julie Kekwick, senior licensing manager at BBC Studios, commented: “We’re excited to be continuing our partnership with 8th Wonder and creating a beautiful range of toys for Sarah & Duck. The wooden toy range and plush range are fantastic additions to our range of Sarah & Duck toys, and we’re looking forward to launching them later this year”.

Gary Tyrer at 8th Wonder, commented: “We are delighted to work with BBC Studios on the classic Sarah & Duck brand, we feel the licence is a perfect fit for our wooden and plush toys.”

Now in its third series, Sarah & Duck continues to be a great performer on CBeebies, growing on its previous series and winning its timeslot for key audiences. Outside of the UK, key broadcasters for the series are NBC Universal Kids in the USA, BesTV and iQiyi in China, ABC in Australia, KIKA in Germany and Disney Channel in Japan.

The world of Sarah & Duck can also be seen live on stage in brand new theatrical adventure Sarah & Duck’s Big Top Birthday, which is currently touring Australia.

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