Licensing News

Beano enjoys successful six-week celebration at Mottisfont in Hampshire

Published on: August 28th, 2019

The Beano celebrations continue until 8th September 2019 following a summer-long partnership with the National Trust. 

Beano has highlighted the success of a summer-long partnership with the National Trust for a Beano-themed family event held at Mottisfont in Hampshire.

The Beano Time Travellers Exhibition launched on 20th July  with special guest appearances from CBBC star Angelica Bell and renowned Beano illustrator Nigel Parkinson and has welcomed over 45,000 visitors so far. Running until 8th September, there is still time to visit. It’s a show for all ages, whose centrepiece is a big five room exhibition featuring 60 pieces of original artwork from the Beano archives and original Beano pop-art by Horace Panter. Colourful covers and special editions are also on display, showing the timeline of Beano from its beginnings more than 80 years ago to the present day.

A further special feature of the exhibition is a bespoke comic strip of Mottisfont itself, in which Beano kids go back in time to the former Priory. But this is no ordinary comic strip: it’s a giant frieze on the walls of the property’s visitor reception building.

The Beano Time Travellers Exhibition with the National Trust celebrates a national treasure, as the much-loved comic approaches the publication of its 4,000th issue this September. The show reveals fascinating insights into the comic-making process, from initial artist’s sketches to final prints. For the collectors, there’s vintage merchandise and photo opportunities for fans as well as dressing up and comics to read. In the garden, families can set out on the Beano Time Travellers trail, during which they can Join the Bash Street Kids, Dennis and Gnasher, and Minnie the Minx on an exciting interactive adventure. There’s also an impressive display of Beano product in the gift shop, which includes a gifting range from Star Editions and books from Bonnier Publishing.

Angeles Blanco, Director of Global Licensing at Beano Studios says: “It has been fantastic to partner with the National Trust for the Beano Time Travellers Exhibition which is both a wonderful tribute to a British cultural icon and a vibrant celebration of a modern, vibrant entertainment property with reach across multiple media and wide-ranging licensing and retail success.”

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