Licensing News

BLE to deliver packed retail programme for 2019

Published on: July 10th, 2019

The show takes place from 1st-3rd October at Excel London; registration is open now. 

Brand Licensing Europe is hosting a packed programme for retailers at this year’s event, as it announces new daily breakfast briefings and a Retail Trends Lounge with a dedicated educational programme.

Held between 8-9am at The Bridge restaurant within Excel, retailers can enjoy a complimentary breakfast and learn about that day’s highlights while the BLE team will be on hand to answer questions and queries. Retailers will also have exclusive access to the new Retail Trends Lounge to hold meetings, catch up with colleagues, or enjoy free refreshments. The Retail Trends Lounge will feature a brand-new theatre with content designed specifically and solely for retailers.

Featuring five sessions over three days delivered by four of BLE’s partners – Trend Bible, IMRG, GfK and The Insights People – the New Trends Programme ties into themes and activations at BLE 2019. Topics include: ‘Why Trends Matter for Licensing’; ‘The Future of Retail: The impact of eCommerce and tech on the high street’; ‘SVOD and its impact on consumer behaviour’; and ‘Social Shopping and the rise of In Experience Purchase’.

Retailers are also invited to join a group tour of BLE’s new Gaming and eSports Activation led by co-creator PowerStation Studios, while the VIP Matchmaking Service ensures they can get in front of the brands they want to meet. The service also helps retailers to identify and reach out to those brands, thanks to the experienced and knowledgeable concierge team. Retailers are also invited to arrange one-to-one meetings with BLE’s 2019 knowledge partners through the service.

“The number of retailer visitors attending BLE last year rose by an incredible 24%, and our investment to not only bring even more retailers to the show this year but increase the number of overseas retailers coming to London continues in earnest,” commented BLE event director Anna Knight. “BLE is a big show with a lot of content. Retailers have told us that they value the screenings, meetings and knowledge sessions, but they find it difficult to squeeze everything in and still have time to walk the floor, so we have purposefully left 90 minutes between each screening, and made the Retail Trends sessions bite-sized.”

“As a result, this new programme will help retailers cut through the noise and focus on what’s exactly right for them. The Trends Programme will deliver valuable and practical insight into consumer trends and forecasting, and the networking events will facilitate knowledge-sharing with peers.”

Readers can register for BLE free here.

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