Food and beverage, beauty, music, publishing, sports and heritage are just some of the categories represented by more than 44 new exhibitors at this year’s Brand Licensing Europe.
Among the new names joining the 300 strong exhibitor line-up this year are Pepsi, Stanfords, Now That’s What I Call Music, Lee Stafford, PGA Tour, Vimto International and The Shakespeare Birthplace Trust.
Now in its 17th year, Brand Licensing Europe is the only pan-European event dedicated to licensing and brand extension and runs from 13th – 15th October at London’s Olympia.
Darren Brechin, Brand Licensing Europe event director, said: “We are thrilled at how this year’s event is shaping up. The diversity of categories represented on the show floor is a clear reflection of a burgeoning industry with more and more brands realising the potential licensing can bring.”
This year’s show will also feature more free educational content than before. Sessions will run in the Licensing Academy and Brands and Lifestyle Theatre and, for the first time this year, visitors can attend SPLiCE educational afternoons.