Licensing News

Cartoon Network inks cross-category UK deal with Sambro for Ben 10

Published on: November 13th, 2017

First ever contract to be signed by Sambro in the company’s recently opened southern showroom.

Cartoon Network is assembling a robust licensing programme for fans of Ben 10, and has announced the signing of a new UK deal with Sambro.

This partnership marks the first ever deal to be signed on-site at Sambro’s new southern showroom in High Wycombe, which opened its doors last month. Targeted initially at the UK market, this cross-category deal with Sambro will cover pocket money toys, creative play, stationery and backpacks, and will see Ben 10 enter new aisles and retail channels.

Graham Saltmarsh, director of licensing, UK and Nordics at Cartoon Network Enterprises, commented: “We’re delighted to be partnering with Sambro who with their top-quality products, unwavering enthusiasm and commitment to creativity, make the perfect addition to our expanding licensing programme. Ben 10 is gaining significant traction in the UK market and we’re confident that fans will be eager to get their hands on this diverse range of new products when they hit shelves.”

Nikki Samuels, licensing director at Sambro (pictured on the left of the picture along with Dave Tovey, category manager – hardlines at Turner Broadcasting), added: “It’s a delight to be working with the team at Cartoon Network. Ben 10 is such a well-known and really diverse property and our ranges will create even more retail opportunities for fans. With a variety of price points and spanning multiple categories, our Ben 10 ranges will be a great way for retailers to capitalise on the popularity of the brand by extending the purchasing possibilities.”

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