Entertainment One expects a 50% leap in full-year family division sales on the back of soaring Peppa Pig growth in China.

The group said Peppa Pig continues to perform well in mature markets such as the UK and Australia, but “significant demand” for licensed products in China has been driving growth.

This has been supported by nationwide broadcast on the country’s CCTV network, through more than 45b views on Chinese video on-demand platforms and tie-ups with more than 50 licensing partners.

As a result, revenue at the family division will be up 50% on last year.

However, the firm also flagged the challenging high street landscape, pointing to the closure of Toys R Us in the US and UK.

“The group expects there to be some impact for its brands in the short term and is monitoring the situation closely with its partners,” it said, but added that the impact is “not anticipated to be significant”.

The Canada-based, UK-listed media group also said its film division is expected to see revenue decrease as a result of “both the declining volume of films released in the period, as well as the reduced contribution from related ancillary windows”.