Licensing News

Chuggington and Smile Train partner to help children

Published on: May 14th, 2015

Chuggington and Smile Train, the children’s cleft charity have announced a partnership to raise awareness towards cleft lip and palate repair and related treatment, helping children in need. 

Smile-Train-wordpressThe partnership will consist of multiple initiatives aimed at connecting and engaging the organisations’ advocates with one another and driving awareness around their respective goals.

Susannah Schaefer, Smile Train CEO, said: “We are excited and grateful to partner with Chuggington and tap into its powerful storytelling devices to raise awareness for the vital cause of cleft lip and palate repair. Cleft is far more than cosmetic but also impairs eating, breathing and speaking and can lead to a life filled with shame and social isolation. Surgery can cost as little as £150, can take just 45 minutes to perform, and the impact is life-changing for children, families and communities at large.”

Katie Rollings, brand and marketing director, Ludorum, said: “From one train to another, we are proud to nominate Smile Train as our official charity partner and look forward to working with them to increase awareness of the vital work they provide and help reach more children with clefts across the world.”

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