Licensing News

Claude launches on free to air ITVBe and RTÉ Jr.

Published on: September 2nd, 2019

The show will premiere today, Monday 2nd September; showing at 09:25 daily on LittleBe, part of ITVBe, and on RTÉ Jr every day at 12:55.

Sixteen South is delighted to announce that its animated pre-school series Claude is due to launch on free to air TV, appearing initially on ITVBe and RTÉ Jr.

Based on the much-loved, best-selling series of books by Alex T. Smith, Claude follows the humorous adventures of a little dog, Claude and his faithful sidekick, Sir Bobblysock.

The series was devised for television by Sixteen South and produced by Colin Williams, head written by Sara Daddy and directed by Tim Harper. The show first launched in 2018 on Disney Junior, in all countries across Europe, the Middle East, Africa and Australia.

The voice cast features Simon Callow, Anne Reid, Shane Richie, Jane Horrocks, Su Pollard, Brian Murphy, Tameka Empson and Bhasker Patel. Newcomer, twelve-year-old Alexander Molony plays the eponymous hero, Claude

Simon Callow, playing his first ever role as a sock, commented: “I just loved the character and the relationship between Claude and Sir Bobblysock. He’s very well written, and the concept of the stories is original. There’s a lovely innocence about the series, however it’s also odd and wacky. The characters are so vivid, funny and unexpected.”

Hachette Children’s Group has published four Claude TV tie-in titles – two activity books and two Claude picture books. Both picture books are based on episodes of the TV show, written by Alex T. Smith.

The publishing programme continues with a further four titles scheduled for 2020, including two more picture books, a comic book and a sticker activity book.

Author-illustrator Alex T. Smith added, “I’m absolutely delighted to see the Claude TV show come to ITVBe and RTÉ Jr. It’s been a joy to work with Colin and the team at Sixteen South on this series, and I can’t wait for even more viewers to meet Claude on screen and in the new books.”

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