More than 200 influencers from 30 countries kicked off #FrozenFanFest with reveal of never-before-seen products ahead of global launch.
Frozen II fans around the world have been invited to prepare for Frozen Fan Fest, a global celebration of new products inspired by the film, which start hitting shelves on Friday 4th October. Continuing the story of Anna, Elsa, Kristoff and Olaf, Walt Disney Animation Studios’ Frozen II opens in cinemas in the UK on 22nd November.
Throughout the campaign, more than 200 social media influencers from 30 countries around the world will take to social channels using #FrozenFanFest to reveal the launch of new products in support of the film from Walt Disney Animation Studios. The new Frozen II products to be unveiled are for fans of all ages, and include apparel, accessories, footwear, toys, costumes, bedding, home décor, electronics, activities, a digital game, books and more.
With new and innovative ways to play, Frozen fans will have access to an assortment of toys that deliver key movie moments, including items that feature new technology and interactive features. Frozen II talent will also take part in unveiling never-before-seen product inspired by the film as part of the celebration. Fans can share favourite moments and follow along with #FrozenFanFest across all social platforms.
Frozen Fan Fest will also celebrate select Frozen II toys with unique Spotify playlists available on 4th October, designed to spur imaginations and enhance the magic of play. Frozen fans will also benefit from ongoing updates to content for enhanced play.
New products will continue to roll out leading up to the theatrical release and beyond.