Licensing News

Following Friday’s Frozen Fan Fest, Frozen II products are unveiled

Published on: October 7th, 2019

The film opens in UK cinemas on 22nd November, as Anna and Elsa embark on an epic adventure beyond Arendelle together.

Friday saw a host of toy companies release the hotly anticipated product for the new movie.

Among them, Hasbro has announced a number of new Frozen II products, including playsets and dolls, which will let young fans bring the magic of the franchise to life at home.

The Ultimate Arendelle Castle Play Set has four floors and seven rooms: a kitchen, music room and throne room, a vanity room and bedrooms for Anna and Elsa dolls (not included), a library and a lookout tower. the castle stands at five feet tall and four feet wide and includes 14 accessories. A button on the moving balcony kicks off a colourful light show inspired by the Northern Lights, while the extending carpet in front of the throne completes the royal décor.

Anna and Elsa Singing Fashion Dolls each feature dresses and hairstyles from the movie. A button on the doll’s bodice starts a brief clip of an original song from the movie, as the bodice lights up.

With the Pop Adventures playsets, kids can watch an iconic movie inspired scene pop up. The pop-up effect is delivered through the material of the play sets – a soft plastic that collapses when they are closed and rises when they are opened. Accessories can be stored inside the set, and there is a variety of options to collect.

Hama Beads has also unveiled new Frozen II licensed products, with sets available in three different sizes and at three different price points. Kids can create all their favourite characters from the new film with the giant gift box, which contains over 6,000 beads, three large pegboards, Hama gems, colour design sheets, instructions and ironing paper. The large gift box contains 4,000 beads, and the hanging box contains 2,000 beads. The sets are distributed by DKL.

 

 

Meanwhile, Posh Paws International is celebrating the official launch of its Disney Frozen II Plush toy collection. As with all Posh Paws products, each character is recreated in the softest of fabrics and to the highest quality. Fans can choose from Olaf, the courageous sisters Anna and Elsa, and Kristoff’s faithful reindeer companion Sven. Each character will be available in a range of sizes.

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