Licensing News

Golden Bear to unveil new Bing line at Toy Fair

Published on: January 10th, 2019

Golden Bear gears up for a busy toy fair season following recent appointment as Bing master toy licensee for UK, EMEA and Australia.

The first products will be on display at all of the Golden Bear previews, the London Toy Fair (Stand E69) and the Nuremberg Toy Fair (Hall 1 Stand D03).

The new Bing toy line is aimed at pre-schoolers aged 18 months to 4 years and will launch in autumn/winter 2019 across UK, Ireland and Europe.

Bing and Flop soft toys in two different poses will be introduced in a CDU at an entry level price point. Larger Bing and Sula ‘Softies’ will also be available in a CDU. These soft toys are dressed in their iconic outfits with embroidered facial features and crinkle in their ears for extra tactile appeal. The Huggable Talking Bing and Huggable Talking Sula are made from soft fabrics and feature fans’ favourite phrases their tummies are pressed.

The hero of the plush line is Light Up Bing With Hoppity, with features including speech, a light-up function and music from the show. The Bing and Friends Figurine Set comes in a carry case pack with a handle, and includes six character pieces, while the Bing Pick and Place Wooden Puzzle features easy to handle lifting pegs based on the characters from the show. Further role-play items will follow.

Christine Nicholls, vice chairman and director of product development, commented: “We are excited to introduce a new range of toys that capture the essence and core values of Bing and his friends. We have great admiration for Bing, now firmly established in the hearts of pre-schoolers (and their grown-ups) and look forward to applying our pre-school expertise and passion for toys to this wonderful property.”

Golden Bear will launch the new Bing collection from September, supported by a dedicated TV and digital campaign.

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