Licensing News

Hey Duggee scoops second Kids Emmy

Published on: April 15th, 2019

Hey Duggee Season 2 was awarded the Pre-school Award at the International Emmy Kids Awards. 

The International Emmy Kids Awards are held every year in recognition of the best children’s television, with categories including Pre-School, Animation, Digital, Factual and Non-Scripted.

The series is based around The Squirrel Club and run by a loveable, huggable dog called Duggee. The series inspires children to have a go, work as a team and earn badges along the way.

Henrietta Hurford-Jones, executive producer of Hey Duggee, BBC Studios, said: “Hey Duggee has been a huge success around the world and we’re thrilled to see the series receive international recognition from Emmy. Since first winning this award in 2017 Hey Duggee has continued to inspire children everywhere, and it’s a real privilege to be awarded again this year.”

Hey Duggee continues to grow its retail footprint, with a 400% increase in orders since March last year, and several product launches hitting the shelves in 2019. Golden Bear’s Hey Duggee Musical Soft Toy will be available later this year, and the brand has grown its retailers to include Sainsbury’s,, Next, Aldi, Moonpig and Argos.

Since its launch in March, Hey Duggee – Season 3 has been hugely successful, with The Toothbrushing Badge proving the most watched episode across all children’s titles on linear UK channels in 2019.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.