Licensing News

Jazwares announces Angry Birds toy line

Published on: April 26th, 2019

The line will hit shelves in July 2019, ahead of the planned 4th October 2019 release of The Angry Birds Movie 2. 

The new toy line follows Jazwares’ appointment as global master toy partner for Rovio Entertainment Corp. The collaboration, which leverages Jazwares’ extensive expertise with digital brands to deliver new and engagingly interactive experiences, brings the Angry Birds universe to fans in a character-branded product line.

The new toys bring the Angry Birds charisma to life, reflecting the DNA of the brand. The collection features splat balls, ‘catablind’ collectible figures, plush, a figure pack, a game pack, and a Pig City Build n Launch play set. Selected Angry Birds toys also come with digital unlock features, which allow consumers to scan the product and unlock Jazwares’ exclusive game content, once they’ve downloaded the new Angry Birds Explore app. Angry Birds Explore is a fun and exciting way to bring the Angry Birds world to life through augmented reality.

The toy line offers true-to-game play patterns and character recognition that fans will enjoy, delivering an Angry Birds offering at all key price points, from £3.99 to £19.99.

The launch of a new toy range comes at an exciting time for the brand. The core Angry Birds games have more players than ever, with over 50m global monthly active users, and the brand roadmap features a true 360 content strategy for engaging fans across diverse platforms, with the Angry Birds Movie 2, new game releases and new content in the pipeline.

Jazwares will be supporting Angry Birds with digital, social and PR campaigns. Listings have already been secured with major retailers. For trade orders contact UKsales@jazwares.com.

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