Licensing News

Jurassic World dinosaurs to take over New York Toy Fair

Published on: February 13th, 2018

Inflatable dinosaurs will stage dance performances to kick-off the unveiling of Universal’s Jurassic World: Fallen Kingdom toy and lifestyle collections. 

Over 30 Rubie’s Jurassic World inflatable dinosaur costumes will be making a grand entrance at New York Toy Fair with a surprise dance performance. The Jurassic World T Rex inflatable costume, by Rubie’s, is a Toy of the Year Award nominee.

In celebration of the global theatrical release of Jurassic World: Fallen Kingdom, Universal Brand Development and its partners are unveiling the breadth and scope of the toy and lifestyle collections for the franchise. Visitors to the fair can expect to catch the dinosaur dance performance on Saturday 17th February at 11am, at the Javits Centre Registration Hall.

Jurassic World: Fallen Kingdom arrives in theatres worldwide in June. The film sees Owen (Chris Pratt) and Claire (Bryce Dallas Howard) mount a campaign to rescue the dinosaurs of Isla Nublar from a devastating volcanic eruption which could wipe them out altogether. Arriving on the unstable island as lava begins raining down, their expedition uncovers a conspiracy that could return our entire planet to a perilous order not seen since prehistoric times.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.