Licensing News

Lisle Licensing launches SuperZings licensing programme

Published on: February 28th, 2019

Deals already struck for two new board games from John Adams and a SuperZings magazine from DJ Murphy.

Magic Box Toys has revealed initial details of its SuperZings licensing programme, in partnership with Lisle Licensing.

“A licensing programme is a natural progression for SuperZings, which was the number 6 new brand in the UK (NPD) and number 5 in Spain,” comments Julia Cake, UK & Ireland commercial director, Magic Box Toys. “Series 3 launched earlier this month and sales are already up 130% compared to the launch of Series 2 last September; a statistic driven by tremendous retailer support as well as demand from children keen to find the Ultra Rare character – Mr King. The colourful, comic-book-style world we’ve created for SuperZings offers an array of great licensing opportunities, and we’re delighted to be partnering with Lisle to ensure every avenue is explored. We’re excited to see the different ways in which children can now interact with the brand through games and publishing.”

Hitting shelves in June, John Adams is bringing SuperZings to life with the SuperZings Race to Rescue Pressmatic game, suitable from age 4 and containing an ultra-rare Professor K SuperZings character. This will be joined by the SuperZings Battle Game, in which the first player to reach the centre and overcome Enigma wins the game to claim the rare SuperZings character.

In the first ever publishing deal for Magic Box, DJ Murphy will be launching a monthly SuperZings magazine, full of adventures, activities and giveaways. Every issue will come with one Super Hero and one Super Villain SuperZing character. Issue one, which hits shelves in March, has already achieved strong listings.

Lisle Licensing’s Francesca Lisle comments: “From the second we saw SuperZings, we knew it would lend itself well to a licensing programme. The games and magazine are just the beginning – we are thrilled to be representing Magic Box.”

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