Licensing News

Mattel toy line to support Netflix anime He-Man series

Published on: August 19th, 2019

Filmmaker Kevin Smith announced the new series at the annual Power-Con convention in California.

The new series will be titled Masters of the Universe: Revelation and take place in the Mattel toy inspired world, focusing on some of the unresolved storylines of the classic 80s show and bringing He-Man and the Masters of the Universe to a new generation.

Kevin Smith will be showrunner and executive producer.

“I’m Eternia-ly grateful to Mattel TV and Netflix for entrusting me with not only the secrets of Grayskull, but also their entire Universe,” Kevin said. “In Revelation, we pick up right where the classic era left off to tell an epic tale of what may be the final battle between He-Man and Skeletor. Brought to life with the most metal character designs Powerhouse Animation can contain in the frame, this is the Masters of the Universe story you always wanted to see as a kid.”

Mattel Television is producing alongside executive producer Rob David, the vice president of Mattel TV and author of He-Man: the Eternity War.

“’Masters of the Universe’ has been a cultural phenomenon for generations, inspiring fans to discover their own power within,” said Rob. “Fans of this franchise have been waiting for the continuation of these characters and Kevin Smith, as a Masters superfan himself, is the perfect champion and partner to expand the canon through a dynamic animated series on Netflix.”

Both Masters of the Universe (MOTU) and He-Man have been rebooted in the past, to limited success. Mattel chairman and CEO Ynon Kreiz has commented that MOTU “has not been properly monetised in 35 years.” The new incarnation will be accompanied by new toy lines and brand extensions, as well as a new comic book series launching in November.

Mattel will bring the core action figure line back in-house A new collection of figures, vehicles, creatures and play sets is set to debut in 2020. Masters of the Universe Minis will also be available in 2020, in the popular blind box form.

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