Licensing News

New Aardman Animation attraction opens in Cornwall

Published on: February 7th, 2018

Interactive family attraction is being unveiled this half-term, starring characters from the Oscar-winning animation studio.

The Aardman Presents: A Grand Experience attraction is based at Land’s End and replaces the landmark destination’s successful Shaun the Sheep Experience.

Iconic Aardman characters Wallace & Gromit and Morph join Shaun’s farmyard friends within the attraction, which offers an entertaining experience for all ages, themed around some of the studio’s biggest TV and film successes.

Improving and expanding upon the Shaun the Sheep Experience, the new site gives visitors the chance to step into Wallace & Gromit’s living room, explore Wallace’s workshop and help build one of his Cracking Contraptions, before climbing on board a rocket to the moon.

The attraction is part of a £200,000 investment in Land’s End this winter.

David Bryans, general manager at Land’s End, commented: “After a winter of redevelopment at Land’s End, I’m thrilled to be able to announce the opening of a new and expanded Aardman attraction in time for the half-term holidays. It’s great to be able to bring world-famous characters like Wallace & Gromit to Land’s End, along with old-favourites like Morph who will be as familiar to mums and dads as he is to younger children.”

David continued: “Visitors will be able to enjoy a series of interactive games and experiences while exploring the venue, including drawing boards where guests can design their own inventions and video walls where they can take a selfie and then watch as their faces are ‘Morphed’.”

Aardman Presents: A Grand Experience opens at Land’s End Landmark Attraction on Saturday 10th February and will remain open throughout half-term week until Sunday 18th February.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.