New partnership aims to bring new fans to the sport of Australian football. 

Australia’s biggest sports organisation, the Australian Football League (AFL), has teamed up with Emmy nominated Oddbods for the launch of the AFL Beginner’s Guide to Footy later this month.

With the objective of bringing new fans into the sport, the partnership fully integrates the Oddbods brand across the AFL’s communication platforms using exclusive content, including three pieces of bespoke Oddbods animation that each highlight the unique rules and inclusive culture of the beloved sport in the Oddbods’ humorous way.

Fans can look out for in-stadium screenings, in-school activations, digital channel integration, club and player collaborations, on-ground events and more starring the seven Oddbods characters: From sports-mad Fuse to super-cool Slick, even lazybones Zee will be getting in on the act.

Anabel Higgin, marketing director of One Animation, the studio behind the show, commented: “The AFL and Oddbods are the perfect fit; both brands embrace individuality, fun and teamwork. Partnering with the AFL on this initiative allows us to interact with Oddbods fans in a whole new and meaningful way against the exciting backdrop of Australia’s national game.”

AFL head of programmes and market development, Alistair Dobson, added: “Australian Football is a big part of this country’s family life, with adults and kids of all ages watching on TV, in stadium, or participating themselves in community programmes and local leagues. We fully expect the Oddbods partnership to bring plenty of fun to Australian Football and are very much looking forward to it.”