Licensing News

Pokémon pop-up enjoys unprecedented demand

Published on: November 4th, 2019

The London Pokémon pop-up store has seen lengthy queues and high demand for product on offer.

Located at Westfield shopping centre in Shepherd’s Bush, the store opened in mid-October. Due to long queue times, which are reported to be between four and six hours, the store has been forced to reduce opening hours to 10am to 6pm on weekdays. Original opening times were until 10pm. (Sunday is still 12pm to 6pm).

Among all things Pokémon, the store will celebrate the launch of the new Pokémon Sword and Pokémon Shield games, based in the new Galar region, a location inspired by the UK. Stock includes exclusive items that cannot be had anywhere else, and there’s an upstairs area where fans can enjoy a demo of the new Pokémon Sword and Pokémon Shield games.

Each customer is now restricted to buying just six items from the shop (not including Switch hardware). One item that is proving especially popular is the London City Pikachu plush toy, which is only available at the store. The Pokémon detective comes with a bowler hat, suit, tie and a Psyduck umbrella and retails for £20. The store has been tweeting regularly that it has sold out and has now restricted purchases to one item per person.

The scarcity of the London City Pikachu means it has been offered for sale on eBay for up to £1,500. Nick Gibson of Games Investor Consulting commented: “It’s classic demand-and-supply economics. Pokémon is an incredibly enduring brand that has been around for a very long time but continues to attract new audiences.”

Shop staff have been stopping people queuing at around 2pm and tried to keep fans updated on stock levels via Twitter. “We receive daily deliveries and endeavour to replenish stock as quickly as possible. However, due to unprecedented demand, some products may sell out before the end of the day”, reads one tweet. “Our team is working hard to restock daily. However, as interest in the store has been unprecedented, some products may sell out before the shop’s closure on Friday 15th November.” On this day, Pokémon Sword and Shield will be launched.

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