Licensing News

Pokémon Sword and Pokémon Shield plush toys revealed

Published on: November 13th, 2019

Available for the first time, the tie-in Pokémon character plush will be distributed in the UK by Character Options.

The Pokémon Company International has announced a unique tie-in featuring plush toys of characters featured in the Pokémon Sword and Pokémon Shield games.

For the first time , fans will be able to buy plush toys of the games’ new first partner Pokémon on the day the games launch for Nintendo Switch – 15th November.

Fans can find plush versions of the new Pokémon – Grookey, Scorbunny and Sobble – at selected retailers in the UK, France and Germany. The 8″ (20 cm) plush can be found exclusively at Smyths Toys Superstores, promoted on special freestanding display units for the video games and plush. The toys will also be available with temporary exclusivity at Auchan hypermarkets in France and Müller stores in Germany, while stocks last.

“We know fans cannot wait for the plush of their new favourite Pokémon characters,” said Mathieu Galante, licensing director (EMEA) for The Pokémon Company International. “This year, they will be able to pick up plush of the curious Chimp Pokémon Grookey, energetic Rabbit Pokémon Scorbunny and timid Water Lizard Pokémon Sobble at the same time as purchasing the Pokémon Sword and Pokémon Shield games, providing inspiration to players as they begin their new adventure.”

Manufactured by master toy partner Wicked Cool Toys, the plush is distributed in the UK by Character Options, in France by Bandai and in Germany by Boti.

Set in the new region of Galar, which is inspired by the UK, Pokémon Sword and Pokémon Shield sees trainers battling in grasslands, towns and plains as well as in gigantic stadiums. In addition to the plush, the release of the Pokémon Trading Card Game: Galar Collection coincides with the video games’ release. Featuring three never-before-seen foil promo cards of the adorable new first partner Pokémon, plus one of three glossy pins, it marks an ideal way for fans to kick off their collection for this new region.

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