Licensing News

Posh Paws adds Moshi Twilight plush to 2019 portfolio

Published on: December 20th, 2018

New deal will see products launched globally from July.

Posh Paws International has been confirmed by Mind Candy as official global plush partner for Moshi Twilight.

The Moshi Twilight App was created by Mind Candy in December 2017 and was developed in partnership with leading wellbeing and mindfulness app, Calm. Over 3m kids across the globe have listened to the app’s enchanting sleeptime audio stories in the past 12 months, with parents reporting the average time it takes their children to get to sleep being 22 minutes faster when engaging with the app at bedtime.

The Posh Paws collection will focus on the four ‘Sleepies’ from the world of Moshi Twilight, each of which will be available in two size variations. Plush characters include Yawnsy the Sleepwalking Otter, Nodkins the Bedtime Bunny, Professor Feathersnooze the Owl of Nod and SleepyPaws the Snoozy Koala. The range will be designed and produced to be a child’s favourite cuddly toy, perfect to snuggle up to while they drift off to the world of Moshi Twilight.

Marketing manager, Laura Bull, commented: “Hundreds of thousands of children are now falling asleep to the Moshi Twilight audio stories every night, and what better way to accompany the bedtime routine than with a super soft, high quality plush toy from Posh Paws. This is the perfect fit for Posh Paws International and we are looking forward to bringing it to market.”

Holly Lackey, head of licensing at Mind Candy, added: “We recently carried out a poll of Moshi Twilight app users and a colossal 87% of them said they would love to add a Moshi Twilight Plush to their Moshi Twilight experience. This is just one reason why working with Posh Paws is a great move for the brand. Working with the correct partners is incredibly important for the integrity of Moshi Twilight,  97% of parents who use our app would recommend it and we strive to echo this approval rating in all our licensed product categories.”

The Posh Paws Moshi Twilight collection will be available for pre-order soon and will hit retail shelves from July 2019.

For more information call Posh Paws on 01268 567 317.

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