Plush featuring Love Hearts, Drumstick lollies, Refreshers and other brands from Swizzels portfolio of confectionery will be available.
Whitehouse Leisure and Posh Paws International are leading manufacturers and distributors of licensed plush toys to the retail and leisure sectors across EMEA. Posh Paws International will be targeting wide retail, while Whitehouse Leisure will be targeting the leisure industry.
Products are due to launch in autumn/winter 2019.
Laura Bull, marketing manager of Posh Paws International, commented: “We are thrilled to be working with Swizzels to create a range of Swizzels branded plush products. With 90 years of heritage we cannot wait to start working with some of the best-known confectionery brands.”
Natasha Dyson, managing director at Blonde Sheep Licensing, who brokered the deal, added: “Posh Paws international and Whitehouse Leisure offer full coverage of the retail market and have some really fun ideas for the plush. The products will reflect the sentiment of the brands while also following current trends.”