Licensing News

Rovio appoints Jazwares as global master toy partner

Published on: September 12th, 2018

New long-term strategic partnership unveiled as part of Rovio’s extensive multi-year licensing roadmap.

Rovio Entertainment has announced the appointment of Jazwares as its global master toy partner. This new multi-year collaboration will deliver an innovative range of toys to fans around the world in support of Rovio’s many upcoming entertainment ventures, including the planned September 2019 theatrical release of The Angry Birds Movie 2, the hotly anticipated sequel to the 2016 blockbuster The Angry Birds Movie.

Simo Hämäläinen, senior vice president, brand licensing at Rovio Entertainment, commented: “Rovio’s new multi-year entertainment and licensing roadmap is our most exciting to date, spearheaded by 2019’s The Angry Birds Movie 2. Our collaboration with Jazwares will leverage its extensive expertise with digital brands to deliver new and engagingly interactive experiences that bring the Angry Birds universe together for fans in totally cool ways.’’

Laura Zebersky, chief commercial officer at Jazwares, added: “Jazwares is excited to be Rovio’s long-term master toy partner with a focus on building an everyday character-branded product line. This new, action-packed toy line brings the Angry Birds charisma to life with splat balls, blinds, figures, play sets, and plush by Russ, for cool play value and character recognition that fans, gamers and collectors can enjoy.”

Rovio is developing a long-term and diverse platform of content for its passionate global audience, including a brand-new long-form animation planned for release in 2020. Other flagship projects on the horizon include live stage shows, location-based entertainment initiatives, and animated and live-action productions for Rovio’s Angry Birds YouTube channel. The September 2019 theatrical release of The Angry Birds Movie 2 will be swiftly followed by the landmark 10th anniversary of the original Angry Birds in December 2019.

To date, the Angry Birds family of games have amassed four billion downloads since 2009. Throughout 2018, Rovio will continue its games event and partnership programme, developing bespoke in-game brand integrations. Previous partnerships include the 2018 NFL Super Bowl, Iron Maiden and Everton Football Club.

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