The range includes coloured smencils 4 pack, smencils 4 pack and a smencils cylinder with Cars 3 packaging featuring a “Sketch and Sniff” sticker for customers to preview scents.
David Allan, sales and marketing director at DKL, commented: “Scentco Scented Stationery did well throughout 2016 with record high sales. Launching the Cars 3 licence is very exciting as we have already had a huge interest from trade. We are working on other Disney licences to keep the momentum going.”
Each of Scentco’s licensed feature scents come with a two year guarantee. Cars 3 scents include Blackberry, Pineapple, Cherry and Cola. Hama Beads will also be releasing a range of Car 3 licensed products which will be officially announced soon.