Licensing News

Sony takes Invizimals to Vegas

Published on: June 17th, 2013

Sony Computer Entertainment Europe is taking the Invizimals to the International Licensing Expo in Las Vegas.Invizimals-Tigershar300

Licensees heading to International Licensing Expo can find out more on the Sony Computer Entertainment Europe stand (C161).

The Invizimals are tiny creatures made of energy that live all around us, but can only be seen and captured through the Playstation. They first appeared to PSP gamers in 2009 and have since inspired two more games, Invizimals: Shadow Zone in 2010, and Invizimals: The Lost Tribes in 2011.

Two new games releases, Invizimals: The Lost Kingdom on Playstation 3, and Invizimals: The Alliance on Playstation Vita, are set to launch in October 2013. The brand will also be boosted by original content when it is transformed into the world’s first augmented reality cartoon series. Developed in partnership with BRB Internacional, the show was unveiled at Mip Jr in October 2012 and sparked a bidding war between major international broadcasters.

Sales of the first Invizimals licensed products to launch at retail have been strong. In Spain, Panini’s Invizimals trading cards have now extended their deal across Europe. The global master toy rights have also been awarded with an announcement unveiling the partnership planned before Brand Licensing Europe 2013.

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