Licensing News

Super Wings experiential activities resonate with fans

Published on: May 10th, 2019

Alpha Animation and Toys has brought the planes from the pre-school hit to streets and shops around the UK.

On the back of strong broadcast support and the launch of series 3 on Cartoonito, Alpha has put in place an extensive plan of activity to bring the much-loved Super Wings planes into children’s real-life environments.

The star of the show, Jett, recently landed in London to headline a Super Wings event at the iconic Hamley’s store. The arrival of the popular character attracted hundreds of fans to the event, where they enjoyed face-painting, product demos and more. The Jett costume character has also made visits to Smyths store openings in Lincoln and Romford, and celebrated new store openings for The Entertainer in Kidderminster and Watford.

On early May bank-holiday weekend, Jett made a visit to Paulton’s Park, where he delighted over 15,000 pre-school visitors and their families. Jett made special appearances across two days, where kids were treated to Super Wings selfie opportunities and ‘I met Jett’ stickers.

Retailers are backing the property with impressive window displays, social media activity and competitions, as appetite for the toy range and wider licensed merchandise continues to grow. A recent collaboration with Flybe and Smyths also proved to be a huge success. The campaign included a competition to win a family flight and Super Wings products, which attracted over 9000 entries.

Kerry Tarrant, marketing manager at Alpha Animation and Toys UK, commented: “The demand for Super Wings has gone from strength to strength, and our marketing activities have been incredibly well received by our pre-school fans and their families. It’s great to be able to interact directly with our audiences and deliver that much needed theatre and engagement at retail.”

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