Licensing News

Swizzels partners with Sambro International for multi category deal

Published on: July 13th, 2018

Sambro International will develop a range of Swizzels products across multiple categories, launching spring/summer 2019.

Blonde Sheep Licensing brokered the agreement, which includes kitchen storage, melamine, backpacks, purses, bags and squishy toys for children and teens. Products will feature Love Hearts, Drumsticks, Refreshers and other brands from Swizzels, the UK’s largest family owned sugar confectionery manufacturer.

Nikki Samuels, licensing director at Sambro, commented: “We are delighted to be creating a Swizzels range across multiple categories. We love that the Swizzels brands are instantly recognisable and have a broad appeal.”

Natasha Dyson, managing director at Blonde Sheep Licensing, commented: “Sambro is a great partner for Swizzels with its vast experience with licences, breadth of categories and retail connections.”

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