Licensing News

Sybo Games announces new hire, promotions and more

Published on: January 14th, 2019

Company is making a strong start to 2019, by making a number of announcements regarding senior staff and new licensees. 

L-R: Naz Amarchi-Cuevas and David Byrne

The beginning of the year kicked off with a flurry for Sybo Games, the company behind the mobile game phenomenon Subway Surfers, as David Byrne joins the company as chief operating officer, and Naz Amarchi-Cuevas is promoted to chief commercial officer.

As Sybo Games’ chief operating officer, David is charged with heading up strategy and operations for the studio, strengthening the Subway Surfers gaming roadmap, as well as setting up the right teams for additional games, genres and intellectual properties. His extensive gaming background, which spans almost 25 years in the industry, includes COO posts at NaturalMotion, Rovio, Playfish and Electronic Arts UK.

In her new role as chief commercial officer, Naz’s responsibilities will now include franchise strategy and IP development, brand marketing, consumer products licensing and overall commercial strategy.

Mathias Gredal Norvig, Sybo Games’ chief executive officer, commented: “David’s wealth of experience and vast connections in the games industry combined with his incredible leadership qualities will be vital as we power into the year. With David on board, we are in a prime position to move full speed ahead and seize ambitious opportunities.”

Mathias added: “In the last 18 months, Naz has been instrumental in creating a commercial foundation for the brand, implementing a spot-on business strategy that expands the Subway Surfers universe, while developing and empowering the teams. David and Naz complete our executive team and we now have a strategic, commercial and operational powerhouse ready to win big in 2019 and beyond.”

Sybo has also announced that multiple licensing agents have signed on to further extend the SubSurf global licensing and merchandise programme. The multiple new agents include Retail Monster for the United States, based in Los Angeles, Bentonville, Orlando and New York; and Retail Monster UK for the United Kingdom.

Finally, Sybo released a surprise 11th episode on Friday, nearly double the length of the previous 10. The episode launched on SyboTV, a video streaming, content creation and distribution platform which aims to provide a one-stop digital destination for fans to enjoy the Subway Surfers experience.

Fans can view a teaser below.

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