Maria currently works as president of international at ITV Studios and joins Viacom International Media Networks as it evolves into ViacomCBS.
Viacom International Media Networks (VIMN) has announced the appointment of Maria Kyriacou to head its pan-regional operations managed outside of the UK. As president for VIMN UK, Northern and Eastern Europe, Maria will have oversight of all its media networks and related businesses in 33 European countries, including Channel 5 in the UK. Maria, who is currently president of international for ITV Studios, will report to David Lynn, president and CEO of VIMN.
David said: “Maria has led the international expansion of ITV’s studios business and her track record of growing international revenues from production, content licensing and distribution at both ITV and Disney means she is ideally equipped to head our operations managed out of the UK. Her experience of acquiring, integrating and managing creative businesses and her deep knowledge of the international television market will add a valuable perspective to our fast evolving UK operations and I’m delighted to welcome her to the team. She will take the helm at an exciting time, with the merger to form ViacomCBS.”
VIMN operates 120 TV networks reaching 90m households in 33 territories across the UK, Northern and Eastern Europe. In the UK, its portfolio of channels includes free-to-air public service broadcast network, Channel 5. VIMN has also launched a variety of streaming products across the region, including My5, Pluto TV and MTV Play in the UK.
Maria commented: “I am incredibly excited to be joining David and the team. With the strength and breadth of its brands and its extensive reach, VIMN is in a great place to take advantage of the opportunities afforded by the dynamism of our industry. I’m looking forward to being part of this exciting future.”