NEWS

Licensing roundup

Published on: 25th October 2012

Toy World takes a look at the latest news from the licensing world.

Zodiak Kids has secured a deal with Netflix to allow Netflix subscribers in the Nordic market to watch the UK pre-school property Little Princess on demand. Following Netflix’s announcement of its launch in the Nordic territory, the company has acquired the SVOD rights to the first 30×11’ series of Little Princess.

Jakks Pacific is expected to manufacture, distribute and market a line of toys based on the animated series PopPixie. Italian producer, distributor and licensor Rainbow has secured a licensing partnership with US toy company Jakks Pacific which is expected to see product launches in 2014.

Turner has secured multi-territory licensing and merchandising for Gormiti, while Doozers will coincide with the 30th anniversary of Fraggle Rock. Under the four-year deal for Gormiti, the licensor will act as the master licensing agent for EMEA (excluding Italy, San Marino, Vatican City and France). Turner also plans to support the EMEA broadcast of Doozers with a cross-category licensing programme featuring merchandising, publishing and promotions.

CBeebies has commissioned a fourth series of Grandpa In My Pocket. The fourth series of Grandpa In My Pocket (52 x 12mins) made by Adastra Creative will see one of the country’s favourite actors, James Bolam, return as Grandpa for more hilarious adventures in Sunnysands. This will come as good news to Hornby who has signed a worldwide licence with Adastra Creative Limited, the entertainment company behind the show.

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