Licensing-X Germany is a joint venture from Spielwarenmesse eG and Licensing International and will take place from 5th-7th October.

Spielwarenmesse eG and Licensing International have announced a co-branded event that combines their skillsets to provide the German-speaking DACH region with a licensing event of its own. Licensing-X Germany will offer the licensing sector across Germany, Austria and Switzerland a new platform and will coincide with Insights-X, the established stationery event, from 5th-7th October 2022 at the Nuremberg Exhibition Centre.

“With Licensing-X Germany, we are building our portfolio in a market that shows strong growth, that we are very familiar with, and that is active in many different sectors,” commented Christian Ulrich, spokesperson of the Executive Board, Spielwarenmesse eG. According to Licensing International, global sales of licensed goods and services amount to some US$ 293b, of which about US$ 11b is accounted for by the German market. This diverse spectrum includes product categories such as clothing, toys, fashion accessories, video games, home decoration, foods, footwear, cosmetics, sports and gifts.

Founded in 1985, Licensing International has had an active presence in Germany since 2001 through its LicenseMarket event. “Our primary mission is to grow awareness of the licensing industry worldwide, along with its many benefits,” explained Maura Regan, president of Licensing International. “Licensing-X Germany will foster growth and expansion in Germany as we continue to align with key practitioners across the licensing community at large.”

Through this new licensing event, Spielwarenmesse eG is expanding its existing partnership with Licensing International. “Our shared objective is to be the leading platform for the licensing business in the German-speaking region,” said Peter Hollo, who is responsible for Licensing International’s activities in Germany. The organisers say Licensing-X Germany will build on the success of LicenseMarket and introduce new programming and networking opportunities across categories for the entire licensing industry, while new trends in the market, including streaming services and NFTs, will be a focus as the event highlights licensing opportunities on the horizon.