LICENSING NEWS

LIMA to provide licensing advice and support at Spring Fair International

Published on: 30th January 2013

LIMA will provide a meeting point, licensing information and advice at its booth within the show’s Licensing Lounge.

Located in Hall 3 of the NEC, the Licensing Lounge will provide a focal point for brand owners, licensing agents, suppliers seeking new licences and retailers keen to learn more about the hottest licensed properties and characters to suit their stores. It is also supported by media partners including Guide to the Licensing World and the Licensing Source Book.

Licensors already signed up to showcase their brands include: CPLG, BBC Worldwide, Warner Bros, the Science Museum, the National Railway Museum, the Imperial War Museum, the Victoria & Albert Museum and Carte Blanche Group.

Well-known licensing industry consultant, Keith Pashley, will host the Licensing Lounge for the second year running, providing expert advice for visitors seeking guidance through this complex market field.

Exhibitors will have their own space within the Lounge to display their key properties and hold meetings with existing and prospective licensees. There will also be a communal seating area and refreshment facilities for visitors.

On Monday 4 February from 5.00 onwards the organiser of The Licensing Awards and publisher of the Licensing Source Book, Max Publishing, will host a drinks reception.

Kelvyn Gardner, MD of LIMA UK, commented: “The Licensing Lounge at Spring Fair International is an essential resource for anyone who wants to know more about licensing.

“Last year’s inaugural Licensing Lounge proved that there is a clear need for more basic licensing information within the wider retail industry. By attending events such as these and having experts on hand, we can spread the message about the benefits of licensing and dispel any myths.”

Please visit www.springfair.com for more information.

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